Quality Product Objective of the Company

Question: Describe about the Quality Product for Objective of the Company. Answer: The points highlighted in favour of the product are as follows. It is windproof and waterproof and is ideal for exertions involving rough weather. It has an athletic fit and also a clean styling which gives a very presentable look It comes with convenient pockets (both Napoleon and upper arm) along with a waist cord. The jacket can be used for various purposes and is fit for usage in multiple sports. Also, laminated zippers articulated elbows are provided for extra protection to elbows. The hood of the jacket is helmet compatible and also a breathing laminate has also been provided. Also, thigh length is provided to ensure maximum coverage. With the above positive attributes, the objective of the company (i.e. Onward and Upward Outfitters) is to provide a quality product which offers maximum utility to the individual who is involved in various outdoor activities and sports while ensuring that it looks presentable. The various product attributes have been added in order to enhance the overall utility which therefore would maximise sales. However, there are a plethora of concerns with this jacket. To begin with it is sold by inexperienced sales staff who rely more on sales pitch and are not realistic with regards to the tall claims that are made about the product. Also, the product has concerns such as inappropriate fabric which inhibits exchange of air thus leading to heavy perspiration, difficulty in opening and closing of upper arm pocket, hood lacks helmet adjustability, non-waterproof nature of main zipper and also delamination of main lining. In the wake of above, it is imperative that the company undergoes thorough testing and rigours quality checks before making claims about the products. This would ensure that the promised features are actually delivered to the customers. Also, more experienced sales team is required having product usage experience.